Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Denmark | 42.4% |
| Romania | 34% |
| Italy | 8.3% |
| United States | 4% |
| United Kingdom | 2.6% |
Share of voice
Share of voice in Denmark: 6.1% of web traffic across its competitive set; worldwide: 4.1%.