Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 53.1% |
| United States | 14.8% |
| Australia | 5.2% |
| Ireland | 4.5% |
| Canada | 2.8% |
Share of voice
Share of voice worldwide: 21.8% of web traffic across its competitive set.