Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 98.9% |
| United States | 0.5% |
| Japan | 0.3% |
| Netherlands | 0.2% |
| Austria | 0.1% |
Share of voice
Share of voice in Sweden: 36.1% of web traffic across its competitive set; worldwide: 5.8%.