Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 85% |
| Chile | 3.2% |
| Canada | 2.2% |
| United States | 1.5% |
| Pakistan | 1.1% |
Share of voice
Share of voice in New Zealand: 44.6% of web traffic across its competitive set; worldwide: 21.4%.