Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Egypt | 89.9% |
| Italy | 1.9% |
| Germany | 1% |
| Algeria | 0.9% |
| Morocco | 0.7% |
Investor mix
5 investors on record; lead investors include EAEF, IFC; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 40% |
| Accelerator & incubator | 1 | 20% |
| Other / undisclosed | 2 | 40% |
Share of voice
Share of voice in Egypt: 37.3% of web traffic across its competitive set; worldwide: 8.6%.