Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Mexico | 58.4% |
| Brazil | 19.1% |
| Colombia | 8.6% |
| Chile | 3.2% |
| Argentina | 2.3% |
Social engagement
Social engagement: 1.8M social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 50% |
| Other / undisclosed | 1 | 50% |
Share of voice
Share of voice in Mexico: 4.2% of web traffic across its competitive set; worldwide: 0.7%.
Recent activity
28 Jun 2026
Milestone