Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Netherlands | 46.5% |
| Sweden | 11.5% |
| United States | 11.2% |
| Norway | 5% |
| Denmark | 4.7% |
Social engagement
Social engagement: 53.4K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
1 investor on record; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in Sweden: 41.2% of web traffic across its competitive set; worldwide: 9.2%.
Hiring activity
Hires occasionally
1 role tracked across 1 of the last 12 months
8 Apr 2026 · PR & Social Media Intern · Stockholm
Based on job postings tracked across public sources.
Recent activity
29 Jun 2026
Event
Almedalen Week roundtable discussion and panel on Swedish wool value chain
11 Jun 2026
Expansion
Södergatan 16, Malmö
9 Apr 2026
Expansion
hléns City, Stockholm