Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Finland | 36.1% |
| Japan | 8.7% |
| United States | 8.7% |
| Germany | 5.9% |
| United Kingdom | 5% |
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 67% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in Finland: 63.9% of web traffic across its competitive set; worldwide: 7.5%.