Firstcry

Online retailer offering a range of baby, kids, and maternity products

placePune, Maharashtra, India calendar_todayFounded 2010 groups5,700 employees language firstcry.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
India76.4%
United States15.2%
Australia1%
Canada0.9%
United Kingdom0.8%

Social engagement

Social engagement: 268K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

61 investors on record; lead investors include Array, SoftBank Vision Fund, Elevation Capital, Vertex Ventures; 1 has since exited.

Investor typeCountShare
Venture capital711%
Private equity1321%
Angel & family office12%
Bank & private debt12%
Other / undisclosed3964%

Share of voice

Share of voice in India: 85.1% of web traffic across its competitive set; worldwide: 35.3%.

Hiring activity

Hires periodically

7 roles tracked across 3 of the last 12 months

20 Aug 2026 · Retail Sales Executive FirstCry (Pimpri-Chinchwad) · Pimpri Chinchwad

8 Aug 2026 · HR Recruiter · Pune

2 Aug 2026 · Sales Associate · India

24 Jul 2026 · Territory Sales Manager (Tsm) · Raipur

Based on job postings tracked across public sources.

Coming soon