Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Denmark | 82.9% |
| Thailand | 6.9% |
| Netherlands | 3.3% |
| Germany | 2.7% |
| United Kingdom | 1.1% |
Share of voice
Share of voice in Denmark: 100% of web traffic across its competitive set; worldwide: 1.8%.