Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 24.1% |
| Norway | 17.9% |
| Sweden | 15.1% |
| Denmark | 6% |
| Germany | 5.6% |
Investor mix
2 investors on record; lead investors include Air France Klm.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 50% |
| Other / undisclosed | 1 | 50% |
Share of voice
Share of voice in Sweden: 37.8% of web traffic across its competitive set; worldwide: 36%.