Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 95.5% |
| Singapore | 1.7% |
| Canada | 0.9% |
| United Kingdom | 0.6% |
| Portugal | 0.2% |
Social engagement
Social engagement: 5.7K social following, 9 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in United States: 56.6% of web traffic across its competitive set; worldwide: 40.7%.
Recent activity
2 Jul 2026
Partnership
American Airlines
2 Jul 2026
Expansion
Fort Worth
2 Jul 2026
Event
Candid Conversation: Wins and Losses from the Beautiful Game