Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 88.7% |
| Australia | 3.9% |
| Ireland | 3.1% |
| India | 2.8% |
| United States | 0.9% |
Share of voice
Share of voice worldwide: 17.6% of web traffic across its competitive set.