Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 89.4% |
| United States | 3.1% |
| New Zealand | 1.3% |
| Mexico | 0.8% |
| Philippines | 0.8% |
Investor mix
6 investors on record; lead investors include OpCapita; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 3 | 50% |
| Other / undisclosed | 3 | 50% |
Share of voice
Share of voice worldwide: 0.5% of web traffic across its competitive set.