Gfk

Web tracking technology for consumer retail purchase tracking

placeNuremberg, Bavaria, Germany calendar_todayFounded 1934 groups175 employees language gfk.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Italy30.5%
United States27.3%
Spain15.2%
Netherlands4.7%
India4.1%

Social engagement

Social engagement: 335.6K social following, 1 post in the last 12 months — below the industry typical range.

Investor mix

6 investors on record; lead investors include KKR.

Investor typeCountShare
Venture capital117%
Private equity350%
Other / undisclosed233%

Share of voice

Share of voice worldwide: 79.2% of web traffic across its competitive set.

Coming soon