Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 89.9% |
| United States | 4.6% |
| India | 1.8% |
| New Zealand | 1.7% |
| Germany | 0.5% |
Share of voice
Share of voice in Canada: 35.6% of web traffic across its competitive set; worldwide: 26.5%.