Go Outdoors

Retail store for adventure sports equipments

placeSheffield, England, United Kingdom calendar_todayFounded 1969 groups2,400 employees language gooutdoors.co.uk

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom91.6%
United States1.2%
Australia1.1%
Ireland0.9%
Italy0.7%

Social engagement

Social engagement: 20.9K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

2 investors on record; lead investors include 3i Group; 1 has since exited.

Investor typeCountShare
Private equity2100%

Share of voice

Share of voice in United Kingdom: 34.5% of web traffic across its competitive set; worldwide: 30.5%.

Recent activity

8 Jun 2026
Event
Pilates event
4 Jun 2026
Expansion
Support Centre
29 May 2026
Partnership
Snow Peak UK & Europe
Coming soon