Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 63.4% |
| United States | 11.4% |
| Sweden | 6.2% |
| United Kingdom | 3.5% |
| France | 3.2% |
Share of voice
Share of voice in Canada: 100% of web traffic across its competitive set; worldwide: 2.3%.