Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| South Korea | 92.8% |
| Japan | 6.1% |
| United States | 0.7% |
| Thailand | 0.2% |
| India | 0.1% |
Innovation
375 patent families (102 granted) — focus: Chemistry & metallurgy, Electricity & electronics, Operations & transport, Human necessities; filing pace steady. Cited 2,316 times.
| Year | Filings |
|---|---|
| 2015 | 30 |
| 2016 | 21 |
| 2017 | 19 |
| 2018 | 27 |
| 2019 | 21 |
| 2020 | 26 |
| 2021 | 18 |
| 2022 | 23 |
| 2023 | 28 |
| 2024 | 20 |
| 2025 | 41 |
| 2026 | 12 |
Social engagement
Social engagement: 16.6K social following, 10 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in South Korea: 100% of web traffic across its competitive set; worldwide: 7.5%.