Registered entities
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 96.5% |
| United States | 1.1% |
| Bangladesh | 0.6% |
| United Kingdom | 0.5% |
| India | 0.3% |
Social engagement
Social engagement: 57K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
9 investors on record; lead investors include Magellan Financial Group.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 11% |
| Private equity | 3 | 33% |
| Other / undisclosed | 5 | 56% |
Share of voice
Share of voice in Australia: 30.3% of web traffic across its competitive set; worldwide: 2.9%.
Hiring activity
Hires occasionally
3 roles tracked across 2 of the last 12 months
17 Mar 2026 · Shift Lead · Naperville
26 Feb 2026 · Bilingual Crew Members (English & Spanish) · Naperville
10 Feb 2026 · Bilingual General Managers (English & Spanish) · Naperville
13 Sep 2025 · Morning / Day Shift Crew · Naperville
3 Jul 2025 · Cook · Naperville
Based on job postings tracked across public sources.
