Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 89.8% |
| Turkey | 1.6% |
| United States | 1.6% |
| New Zealand | 1.5% |
| Netherlands | 1.5% |
Share of voice
Share of voice in United Kingdom: 11.2% of web traffic across its competitive set; worldwide: 11%.