Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 65.8% |
| Australia | 27.5% |
| United States | 3% |
| Japan | 1.1% |
| Bangladesh | 1% |
Share of voice
Share of voice in New Zealand: 52.7% of web traffic across its competitive set; worldwide: 38.4%.