Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 78.2% |
| Austria | 17.1% |
| Belgium | 1.1% |
| Spain | 1% |
| China | 0.5% |
Share of voice
Share of voice in Germany: 62.8% of web traffic across its competitive set; worldwide: 64.3%.