Hootsuite

AI based social media management platform for businesses

placeVancouver, British Columbia, Canada calendar_todayFounded 2008 groups1,371 employees language hootsuite.com

Registered entities

Reputation

Customer rating 1.3 / 5 across 554 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States39.1%
United Kingdom7.6%
India7.3%
Canada4.9%
Philippines3.5%

Social engagement

Social engagement: 537.8K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

37 investors on record; lead investors include Insight Partners, Accel, OMERS, Blumberg Capital.

Investor typeCountShare
Venture capital2259%
Private equity616%
Accelerator & incubator38%
Other / undisclosed616%

Share of voice

Share of voice in Canada: 54.1% of web traffic across its competitive set; worldwide: 21%.

Recent activity

24 Jun 2026
Product launch
Hootsuite Social OS
29 Apr 2026
Event
CPG leaders webinar on turning early signals into competitive advantage
Coming soon