Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 97.7% |
| New Zealand | 0.5% |
| Hong Kong | 0.4% |
| United States | 0.4% |
| Malaysia | 0.4% |
Social engagement
Social engagement: 4.3K social following, 7 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record; lead investors include Singapore Post.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 50% |
| Other / undisclosed | 1 | 50% |
Share of voice
Share of voice in Australia: 31.9% of web traffic across its competitive set; worldwide: 7.7%.