Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 47.8% |
| Austria | 22.9% |
| Russian Federation | 5.2% |
| Switzerland | 3.8% |
| Slovakia | 3.8% |
Share of voice
Share of voice in Germany: 7.4% of web traffic across its competitive set; worldwide: 8.5%.