Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Kenya | 78.1% |
| Rwanda | 8.1% |
| United States | 5.6% |
| Uganda | 2.5% |
| Germany | 2.1% |
Social engagement
Social engagement: 96.2K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
5 investors on record; lead investors include Africinvest; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 4 | 80% |
| Other / undisclosed | 1 | 20% |
Share of voice
Share of voice in Kenya: 100% of web traffic across its competitive set; worldwide: 30.7%.
Recent activity
29 Jun 2026
Leadership hire
Chief Executive Officer
29 Jun 2026
Leadership hire
Chief Executive Officer
24 Jun 2026
Product launch
I&M Bank OTG Business