Reputation
Customer rating 4.1 / 5 across 37 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 33.4% |
| Australia | 33.4% |
| United Kingdom | 9.9% |
| New Zealand | 5% |
| Greece | 4.8% |
Social engagement
Social engagement: 50K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
11 investors on record; lead investors include JMI Management, EVP.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 5 | 45% |
| Private equity | 2 | 18% |
| Other / undisclosed | 4 | 36% |
Share of voice
Share of voice in Australia: 55.1% of web traffic across its competitive set; worldwide: 4.5%.
Recent activity
1 Jul 2026
Event
XeroCon London
1 Jul 2026
Product launch
Ignition
26 Jun 2026
Recognition