Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 88.8% |
| United Kingdom | 9.2% |
| Poland | 0.9% |
| Latvia | 0.3% |
| Japan | 0.2% |
Share of voice
Share of voice in Sweden: 30% of web traffic across its competitive set; worldwide: 6.6%.