Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Japan | 26.1% |
| Italy | 10.3% |
| Egypt | 7.1% |
| Greece | 5.2% |
| United Kingdom | 5% |
Share of voice
Share of voice worldwide: 90.8% of web traffic across its competitive set.
Manufacturer of smoke-free alternatives to cigarettes
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Japan | 26.1% |
| Italy | 10.3% |
| Egypt | 7.1% |
| Greece | 5.2% |
| United Kingdom | 5% |
Share of voice worldwide: 90.8% of web traffic across its competitive set.