Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 31.3% |
| United States | 21.5% |
| India | 4.8% |
| Germany | 4.8% |
| Italy | 4% |
Social engagement
Social engagement: 1.3M social following, 1 post in the last 12 months — below the industry typical range.
Investor mix
11 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 18% |
| Private equity | 1 | 9% |
| Other / undisclosed | 8 | 73% |
Share of voice
Share of voice in United Kingdom: 26.2% of web traffic across its competitive set; worldwide: 16%.