Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 90.1% |
| Austria | 7% |
| Switzerland | 1.4% |
| Netherlands | 0.3% |
| France | 0.3% |
Share of voice
Share of voice in Switzerland: 5.8% of web traffic across its competitive set; worldwide: 6.9%.