Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 63.5% |
| China | 13.9% |
| India | 4% |
| United States | 3.3% |
| France | 3.1% |
Share of voice
Share of voice in United Kingdom: 100% of web traffic across its competitive set; worldwide: 54.9%.