Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 87.8% |
| Austria | 8.1% |
| Switzerland | 2.7% |
| Australia | 0.2% |
| Turkey | 0.2% |
Share of voice
Share of voice in Germany: 7.7% of web traffic across its competitive set; worldwide: 7.2%.