Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 32.4% |
| United States | 20% |
| Turkey | 6.3% |
| Poland | 4.3% |
| Austria | 4.2% |
Share of voice
Share of voice in Germany: 5.9% of web traffic across its competitive set; worldwide: 6.8%.