Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 48.7% |
| United Kingdom | 29.3% |
| Canada | 11.8% |
| New Zealand | 5.2% |
| Australia | 1.6% |
Investor mix
14 investors on record; lead investors include Tapestry VC, LivWell, Point72 Ventures, ADvantage VC.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 8 | 57% |
| Private equity | 3 | 21% |
| Other / undisclosed | 3 | 21% |
Share of voice
Share of voice in United States: 30.3% of web traffic across its competitive set; worldwide: 42.2%.