Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 97.7% |
| United States | 0.9% |
| India | 0.2% |
| Norway | 0.1% |
| United Kingdom | 0.1% |
Share of voice
Share of voice in Sweden: 40.2% of web traffic across its competitive set; worldwide: 39.6%.