Lego

Developer, producer, marketer, and retailer of play materials

placeBillund, South Denmark, Denmark calendar_todayFounded 1932 groups2,587 employees language lego.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States33.1%
United Kingdom13.9%
France5.9%
Canada5.7%
Poland4.5%

Social engagement

Social engagement: 1.8M social following, 7 posts in the last 12 months — below the industry typical range.

Investor mix

4 investors on record; lead investors include KIRKBI A/S.

Investor typeCountShare
Angel & family office125%
Other / undisclosed375%

Share of voice

Share of voice worldwide: 77.6% of web traffic across its competitive set.

Hiring activity

Hires occasionally

1 role tracked across 1 of the last 12 months

22 Jun 2026 · packaging · Denmark

Based on job postings tracked across public sources.

Recent activity

24 Jun 2026
Expansion
Billund
Coming soon