Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 75.1% |
| United States | 4.7% |
| Germany | 2.4% |
| Norway | 1.6% |
| China | 1.5% |
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Angel & family office | 1 | 33% |
| Other / undisclosed | 2 | 67% |
Share of voice
Share of voice in Sweden: 9.8% of web traffic across its competitive set; worldwide: 10.3%.