Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 73.6% |
| United States | 7.9% |
| Australia | 4.7% |
| Ireland | 3.8% |
| Brazil | 1.8% |
Share of voice
Share of voice in United Kingdom: 50.2% of web traffic across its competitive set; worldwide: 24.5%.