Registered entities
MAD PAWS HOLDINGS LIMITED
Reg. No. 636243180Australia
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 82.7% |
| United Kingdom | 5.3% |
| United States | 3.1% |
| Spain | 2.1% |
| Germany | 2% |
Social engagement
Social engagement: 8.5K social following, 4 posts in the last 12 months — below the industry typical range.
Investor mix
11 investors on record; lead investors include Qantas, Macdoch Ventures, EVP.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 3 | 27% |
| Bank & private debt | 1 | 9% |
| Other / undisclosed | 7 | 64% |
Share of voice
Share of voice in Australia: 32% of web traffic across its competitive set; worldwide: 2%.
Recent activity
31 Mar 2026
Product launch
Married at First Sniff
21 Jul 2025
Partnership
Rover Group, Inc.