Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 87.3% |
| Sweden | 2.9% |
| South Korea | 1.8% |
| India | 1.3% |
| Canada | 1.2% |
Share of voice
Share of voice in United States: 88.6% of web traffic across its competitive set; worldwide: 66.9%.