Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Italy | 49% |
| United States | 7% |
| Austria | 5.8% |
| Turkey | 5.1% |
| Mexico | 4.6% |
Social engagement
Social engagement: 485.2K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
5 investors on record; lead investors include KKR.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 20% |
| Other / undisclosed | 4 | 80% |
Share of voice
Share of voice worldwide: 22.8% of web traffic across its competitive set.
Recent activity
24 Jun 2026
Recognition
18 Jun 2026
Expansion
Pulaski, Tennessee, US
15 Jun 2026
Partnership
Toyota Racing