Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 95.3% |
| Germany | 2.1% |
| France | 0.8% |
| United States | 0.3% |
| Malta | 0.2% |
Share of voice
Share of voice worldwide: 12.4% of web traffic across its competitive set.
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 95.3% |
| Germany | 2.1% |
| France | 0.8% |
| United States | 0.3% |
| Malta | 0.2% |
Share of voice worldwide: 12.4% of web traffic across its competitive set.