Mastermind Toys

Brand of baby care products

placeToronto, Ontario, Canada calendar_todayFounded 1984 groups404 employees language mastermindtoys.com

Reputation

Customer rating 1.6 / 5 across 25 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Canada95.7%
United States1.5%
Vietnam1%
Serbia0.9%
Philippines0.3%

Social engagement

Social engagement: 18K social following, 7 posts in the last 12 months — below the industry typical range.

Investor mix

1 investor on record; 1 has since exited.

Investor typeCountShare
Private equity1100%

Share of voice

Share of voice in Canada: 70.8% of web traffic across its competitive set; worldwide: 33.8%.

Recent activity

25 Jun 2026
Partnership
KiwiCo, Inc.
18 Mar 2026
Event
The National Franchise Show
20 Feb 2026
Event
The National Franchise Show
Coming soon