Reputation
Customer rating 3.1 / 5 across 6,653 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 93.8% |
| Denmark | 1.3% |
| United States | 1.3% |
| Finland | 0.9% |
| India | 0.6% |
Social engagement
Social engagement: 12.7K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
17 investors on record; lead investors include Kinnevik, Verdane, Clas Ohlson, ACACIA.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 7 | 41% |
| Private equity | 3 | 18% |
| Other / undisclosed | 7 | 41% |
Share of voice
Share of voice in Sweden: 12.8% of web traffic across its competitive set; worldwide: 12.1%.
Recent activity
17 Apr 2026
Leadership hire
15 Oct 2025
Event
Lean Forum Stockholm