Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 87.7% |
| Denmark | 3.1% |
| Netherlands | 2.6% |
| Poland | 1.3% |
| United States | 1.2% |
Share of voice
Share of voice in Sweden: 51% of web traffic across its competitive set; worldwide: 35%.