Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 86.5% |
| United States | 9% |
| France | 0.5% |
| Germany | 0.5% |
| Australia | 0.4% |
Share of voice
Share of voice in Canada: 56.8% of web traffic across its competitive set; worldwide: 6.8%.