Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 47.9% |
| Sweden | 38.3% |
| United States | 7.2% |
| Denmark | 3.3% |
| Spain | 1.6% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 9.5%.