Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 95.8% |
| Austria | 0.9% |
| Switzerland | 0.7% |
| Norway | 0.6% |
| Bosnia and Herzegovina | 0.3% |
Share of voice
Share of voice in Germany: 4.1% of web traffic across its competitive set; worldwide: 4%.